Customer Relationship Managment

Customer Relationship Management:

(CRM) is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

What is the goal of CRM?

The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. If it works as hoped, a business can:

            1- provide better customer service

            2- make call centers more efficient

            3- cross sell products more effectively

            4- help sales staff close deals faster

            5- simplify marketing and sales processes

            6- discover new customers

            7- increase customer revenues.


It doesn't happen by simply buying software and installing it. For CRM to be truly effective,LANDMARK must first decide what kind of customer information it is looking for and it must decide what it intends to do with that information.

Next, LANDMARK must look into all of the different ways information about customers comes into a business, where and how this data is stored and how it is currently used. One company, for instance, may interact with customers in a myriad of different ways including mail campaigns, Web sites, brick-and-mortar stores, call centers, mobile sales force staff and marketing and advertising efforts.

Solid CRM systems link up each of these points. This collected data flows between operational systems (like sales and inventory systems) and analytical systems that can analyze these records for patterns.

Company analysts can then comb through the data to obtain a holistic view of each customer and pinpoint areas where better services are needed.

SYNCHRON CRM is a Strategic Software company working in novel solutions to enhance corporates' performance and help them to automate most of their Sales ,Marketing and HR assessment functions .

SYNCHRON SFA is one of its strategic solution specialized for the Pharmaceutical & Healthcare markets (And may be used for any other Company working with B2B promotion); mainly as a performance enhancing ,territory management & decision making system. It helps sales force to automatically report and plan for their sales activities (Sales visit, meetings, ……etc) also it helps management to assess their subordinates ,take better decisions for territories & also calculate ROI and their sales achievement as well. SYNCHRON KAM is another solution concerning management of activities & projects in Key accounts (Hospitals) .

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